Monthly Archives: August 2009

Benson and Hedges Ad






On a conscious level this ad promises sexual excitement as a result of the product. Notice the couple embracing and the play on words “hard” and “soft”. But, according to experts, advertisers often use techniques that stimulate unconscious anxiety or … Continue reading

Posted in -- Graphics, Subliminal Examples | 1 Comment

Politics and VNR’s – film clip






I thought it was only fitting that the first video example on our blog was an actual clip from the Politics and VNR section of our film “Programming the Nation?” Hope you enjoy… JW

Posted in -- Videos, --Video Posts, General, Subliminal Examples | 1 Comment